Culture Pie: IKE(Andrews)

Ikea-Wall-Of-Art

I’ve worked in the field of art for quite some time. When it comes to the dance arts, I like feeling swept away by the choreography. When it comes to theatre, the rhythms of the actors’ performances from one beat to the next makes me giddy.  When it comes to art, I just know what I like. I don’t have a true rhyme or reason for choosing which pieces of art I am attracted to. As a gallerist, I once had a client who said it best: “She’s speaking to me.”  I like it when the piece of work is talking to me. When I learn more about the artwork and the artist’s practice, that, for me, is the bonus. I always collect pieces of artwork that I feel drawn to regardless if I got it from a gallery in Chicago’s West Loop or from a sidewalk in the Jefferson Square of New Orleans.

With all of that said, it always kills me when I go to galleries openings and I stand next to people viewing the artwork who start to talk about it in a “fancy”, high class manner. I like it when people talk about art in layman’s terms. So I was tickled pink when I saw a prank that IKEA pulled off recently.

In an attempt to discover the value people place on works of art, IKEA had one of their $10 paintings placed in the Museum for Modern Art in Arnhem, Netherlands. They then had a host ask museum guests what they thought about the painting who he claimed was by the famous Swedish artist, IKE Andrews. Naturally, guests and art critics had wonderful things to say about the piece, including one valuing it at €2.5 million.

The most hilarious aspect of this video is seeing the faces of the museum guests once they realized it was an IKEA print. They were not too pleased that they had been caught highly praising a $10 print. Some laughed but a few just sort walked away. Hashtag: Shade.

The focus of art collecting, for me, is not what its worth but rather how it makes me feel. Honey, the so-called “high class” museum guests can have many seats. They may have to assemble it first, but dah well.

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