Design I Love: Design in a Nutshell

Not sureĀ  how design came about? Open University offers a six-part series titled Design in a Nutshell. Think of it as the CliffNotes for design. Its so awesomely brilliant, especially from a marketing perspective.

First, we have Gothic Revivial, a architectural style that began in the late 1740s in England and spurned the neoclassical styles that included high-pitched roofs and pointed arches.

Second, we have the Arts & Crafts movement, which began in the 1890s and still flourishes today. It was created by writer William Morris as the antithesis of decorative arts and its mass production.

Next we have Bauhaus, which began in 1919 and is my favorite since I’m naturally an arts integrator. The Bauhaus movement was founded with the idea of creating a “total” work of art in which all arts, including architecture, would eventually be brought together.

After the World War I, the Modernism movement came about. The modernism movement was considered to be a socially progressive school of thought in which “less is more.”

After the Great Depression, there was a need to rebuild and to make things attractive to consumers again; thus the American Industrial Design era was born.

Finally we have Postmodernism, movement that seeks to finish what modernism started. If modernists believed “less is more”, then postmodernists believed that “less is a bore”.

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