Designer Alexander Wang collaborated with fashion retailer H&M to create a collection of “performance wear”. It is notable to mention that this is the first time that H&M has collaborated with an American designer. The collection hits select stores November 6, 2014.
H&M just released a video in anticipation of the collection’s release. I always love to see how brands creatively market their products. This presentation has the feel of a video game coupled with a big-budget action film.
Tell us what you think of it.